abitation (1987) is the decline in response to repeatedly presented stimulus. A neurobiological analysis by Kandel and his colleagues has started to reveal the cellular changes responsible for these changes in behaviour. But such analysis rests on a psychological theory which attributes habituation to a decline in the efficiency of transmission at some point in the pathway between stimulus and response.
I've recently started researching the meaning in habituation and what it does to the brain which results in user behaviour changes and as a user experience designer myself I'm interested in the psychological impact that a product or an app has not only for the user, but what does it mean for the business. Is designing for habituation (which is a neurobiological phenomenon that develops over time and causes to decrease response to repeated stimulation) diminishing user time on a product? Would avoiding habituation in design (introducing new features to make it more engaging as you draw the user’s attention with a new sound or visual) increase utilization, which in return increases ROI?
Please check back on a later time as I continue to develop my theory about habitation in design and what it means for an enterprise. Do you have your own thoughts and theory about this topic?
Mackintosh, N. (1987). Neurobiology, psychology and habituation. Behaviour Research And Therapy, 25(2), 81-97.